Featured article http://www.arizonacla.org mailserver@arizonacla.org http://www.getmura.com Sun, 20 May 2012 02:25:14 -0500 en-us How to Price Your Washers and Dryers Higher Than Your Competitors http://www.arizonacla.org/arizonacla/index.cfm/members-only/articles/how-to-price-your-washers-and-dryers-higher-than-your-competitors/ http://www.arizonacla.org/arizonacla/index.cfm/members-only/articles/how-to-price-your-washers-and-dryers-higher-than-your-competitors/#comments 572050B9-0EFE-6CDE-BA1454B3181C4798 2010-05-11T00:00:00 -0500 Yep… you read that title correctly. I said higher prices than your competitors. You see, it’s not all about price because customers know that there is a difference between price and value. They can feel it deep in their bones. Price is merely the unit cost paid, but value is what is really perceived and received compared to what they might be paying less for elsewhere and not getting.
 

]]> Demographics http://www.arizonacla.org/arizonacla/index.cfm/members-only/articles/demographics/ http://www.arizonacla.org/arizonacla/index.cfm/members-only/articles/demographics/#comments 57A7A95F-BA48-A9A5-FA78F94FD306810E 2010-05-11T00:00:00 -0500 There are three major ways in which learning about your laundry customers can help you to improve your business:

1. By helping you to reduce customer turnover.
2. By aiding you in increasing sales to existing customers.
3. By enabling you to attract new customers.

After all, those customers are the lifeblood of your laundry business.

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